Wednesday, April 8, 2009

Kids Meal - Yeah Right!

Last time I checked the meals for children at Burger King were called, Kids Meals. Why then, do they gear the toys in them and the commercials for them towards teenagers and adults?

I noticed this a few weeks back when I took Paige to BK and she got a Simpson's toy. When she took the toy out she looked at me with a confused look on her face and was really disappointed. Well, what 5 year old wouldn't be, I certainly don't let her watch The Simpson's. Yes, it's in cartoon form but not something for a kinder gardener.

Then today, I saw a commercial for their so-called "Kids Meals", which now had a Sponge Bob toy being offered, a little more like it. However, the commercial was set to the music of "Baby Got Back", talking about how the King liked square butts and has woman dressed like Sponge Bob, shaking their butts. The commercial concludes with Sir-Mix-A-Lot, the artist who originally did the song, sitting with 2 woman watching this commercial and says "Booty is Boooty"

Now, I'm not a prude. My daughter watches tv, movies and I don't limit her to PBS, she listens to a diverse selection of music from The Jayhawks, to Hannah Montana, The Beatles, Taylor Swift, and so on. This "Kids Meal" thing however is just beyond me, what kid are the trying to reach? I don't think I want to know a 5 year old who knows The Simpson's enough to want their toys and knows who Sir-Mix-A-Lot is.

If their motto is "Have It Your Way" I'd like to have some choices for things that come with my daughters kids meal.

1 comment:

Becky said...

Hey Amber, Becky here...(the Oregon Bride from last Aug), I couldn't agree more! The BK commercials are getting less kid-friendly by the day. :( On another note, I sent you an email but it was to your maiden name email address, and I wasn't sure if you got that still?? Thanks!